Wednesday, March 7th – Sunday, March 11th

             Wednesday – Friday: 11AM – 9PM   |   Saturday: 10AM – 9PM   |   Sunday: 10AM – 5PM


Wisconsin State Fair Park Exposition Center
640 S. 84th St.
West Allis, WI 53214 


Thursday, March 8th

Free Admission for the following groups at the times listed below:
Special Needs: 12pm – 5pm
Military Personnel and Veterans: ALL DAY with valid military ID
Scouts: 3pm – 7pm



“Tradition.” It’s more than a word. Tradition has been a part of the Milwaukee Journal Sentinel Sports Show since 1940. For five days in March, everything outdoors will be celebrated indoors. As always, there will be something for every outdoor sports enthusiast, from those who love fishing, hunting, and camping to those who get outdoors to enjoy kayaking, boating, and hiking.






Exhibitor List

We’re excited to bring to you a great group of exhibitors including: Chevy Trucks, Mercury Marine powered boats, Usinger’s Sausages, boat docks, outfitters, suppliers, guides, and more!


Check out this year’s list of exhibitors here: 2018 Exhibitors




Show Attractions


Green Bay Packer Alumni Appearances – Frank Winters will be appearing at the Chevy Booth March 8th from 6:00pm – 8:00pm. Mark Chmura will appearing at the Usinger’s booth on March 9th from 6:00pm-8:00pm

Lake Milwaukee – see live fishing and boating demonstrations from our 100,000 gallon lake.

IRONJACKS Timber Team on the Chevy Dealers Main Stage

Usinger’s Outdoor Grilling Stage with America’s Grilling Buddies, Mad Dog & Merrill

Donnybrook Kennel Labrador Retrievers

Fastest Retriever Contest – See family pets compete to see who is the fastest retriever. 

Test your aim with the Daniel Boone Rifle Contest

Catch live trout at the Trout Pond




Stay a While


Hotel Info and Special Rates


MJS SS 18_Hotel Information

Ramada Sports Show Info Sheet

Radisson Promo Code Booking Instructions








Thank you to our Sponsors!