“Tradition.” It’s more than a word. Tradition has been a part of the Milwaukee Journal Sentinel Sports Show since 1940. For five days in March, everything outdoors will be celebrated indoors. As always, there will be something for every outdoor sports enthusiast, from those who love fishing, hunting, and camping to those who get outdoors to enjoy kayaking, boating, and hiking.



Wednesday, March 2nd – Friday, March 4th 12 PM to 9 PM

Saturday, March 5th 10 AM to 9 PM

Sunday, March 6th 10 AM to 6 PM


The Milwaukee Journal Sentinel Sports Show features awesome exhibits and interactive activities for the entire family. Attendees will experience exciting competitions, instructional seminars, and have plenty of time for one-on-one discussions with exhibitors.


Complete list of 2016 exhibitors coming soon!

Whether you are continuing a long-standing tradition of going to the Sports Show or starting a new one, explore the Milwaukee Journal Sentinel Sports Show and see what’s “in” with the great outdoors!




Chevy Dealers Main Stage
Lake-Link Seminar Hall
Usinger’s Outdoor Grilling Stage
MPTV / Outdoor Wisconsin Family Adventure Pavilion
Discover Wisconsin Travel Pavilion
Historical Fishing Display
West Town Archery Clinics, Free Archery Lessons and Competitions


Latest Show News

Seminar Speakers Announced
Huskey w bass plano

1/27/2016 | We’re excited to finally announce our 2016 presenters! These men and women are experts in topics like falconry, fishing, deer hunting, and turkey calling. Whether you have questions about deer herd management or salmon fishing in the Midwest, you’re sure to get an answer at the Sports Show! Find out who will be speaking at this year’s Sports Show.

2016 Sports Show Seminar Preview

1/21/2016 | The Milwaukee Journal Sentinel Sports Show seminars are always something to look forward to, and this year is no exception. On each of the five days, outdoors experts will take the stage to discuss everything from cooking game to summer fishing. While you’re scoping out all of the new hunting and fishing gear, stop by the stage, listen in on your favorite topics, and ask questions.

Here are just some of the seminars that you’ll see at the Sports Show (a complete list will be available soon):

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Fastest Retriever Contest

1/18/16 | Think your dog has the fastest retrieve? Dogs of all breeds (no professionals please) can compete in the Milwaukee Journal Sentinel’s Fastest Retriever Contest! The two fastest dogs from each day will advance to the finals on Sunday, March 6th.

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Discount Day!

1/18/16 | On Thursday, March 3rd, we’re offering free entry to select members of our community. Military, scouts, and persons with special needs can all get in free to the sports show on Thursday.

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The Milwaukee Journal Sentinel Sports Show, Back for 2016

1/18/16 | Sports show is back for another year—76th to be exact! We’re so excited about what the Milwaukee Journal Sports Show has to offer this year. We’ve got new exhibitors (more info coming soon) and old favorites, like the trout pond, archery, and our fastest retriever contest.

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