presented by silverado


“Tradition.” It’s more than a word. Tradition has been a part of the Milwaukee Journal Sentinel Sports Show since 1940, and will be felt more than ever during this year’s 75th Anniversary. For five days in March, everything outdoors will be celebrated indoors. As always, there will be something for every outdoor sports enthusiast, from those who love fishing, hunting, and camping to those who get outdoors to enjoy kayaking, boating, and hiking.


The 75th Milwaukee Journal Sentinel Sports Show will feature awesome exhibits and interactive activities for the entire family. Attendees will experience exciting competitions, instructional seminars, and have plenty of time for one-on-one discussions with exhibitors.

 See the complete list of exhibitors at the show!


Whether you are continuing a long-standing tradition of going to the Sports Show or starting a new one, explore the Milwaukee Journal Sentinel Sports Show and see what’s “in” with the great outdoors!




Wednesday, March 4th – Friday, March 6th
12 PM – 9 PM

Saturday, March 7th
10 AM – 9 PM

Sunday, March 8th
10 AM – 6 PM




Chevy Dealers Main Stage
Lake-Link Seminar Hall
Gander Mountain Trout Pond
Usinger’s Outdoor Grilling Stage
MPTV Outdoor Wisconsin Pavilion
Discover Wisconsin Travel Pavilion
Historical Fishing Display
Wisconsin Bear and Buck Club
West Town Archery Clinics, Free Archery Lessons and Competitions

Latest Show News

DNR Wildlife Exhibit Coming to Show!

2.25.15 | The DNR exhibit features a 600-gallon freshwater tank where visitors can view live bluegills, crappies, perch, largemouth and small mouth bass. Live reptiles and amphibians will be on display at the wetlands and waterways section. Returning this year will be the free kids’ casting clinics where young anglers can hone their skills. Continue Reading »

Chevy as Presenting Sponsor
chevy logo

2.24.15 | Chevy is proud to sponsor the 2015 Milwaukee Journal Sentinel Sports Show. They have been involved as a sponsor for several years now, and this year will be the primary sponsor. A section of the venue floor will be devoted to a variety of their vehicles.

Continue Reading »

Usinger’s Opening Day Promo

2.20.15 | Help celebrate our 75th Opening Day with a Usinger’s Hot Dog for only 75 cents!*

Only on Opening Day of the Milwaukee Journal Sentinel Sports Show, Wednesday, March 4! Continue Reading »

Hello to MPTV!

2.19.15 | 
Milwaukee Public Television, MPTV, is proud to bring viewers ten locally-produced programs including Outdoor Wisconsin. Outdoor Wisconsin takes viewers to all parts of the state in all four seasons in an effort to help them understand, respect, and appreciate our natural resources.  Continue Reading »

Welcome, Mercury Marine

2.16.15 | Mercury Marine, a sponsor of the 2015 Milwaukee Journal Sentinel Sports Show and the world’s leading manufacturer of marine propulsion systems, recently introduced four new engines at the Miami International Boat Show – the Verado 350hp FourStroke outboard, Mercury Racing Verado 400R FourStroke outboard, Mercury Racing QC4v 1550 sterndrive and the 4.5L 200hp sterndrive. Continue Reading »