Wednesday, March 7th – Sunday, March 11th

             Wednesday – Friday: 11AM – 9PM   |   Saturday: 10AM – 9PM   |   Sunday: 10AM – 5PM





“Tradition.” It’s more than a word. Tradition has been a part of the Milwaukee Journal Sentinel Sports Show since 1940. For five days in March, everything outdoors will be celebrated indoors. As always, there will be something for every outdoor sports enthusiast, from those who love fishing, hunting, and camping to those who get outdoors to enjoy kayaking, boating, and hiking.




When and Where?


Wednesday, March 7th – Sunday, March 11th


 Wisconsin State Fair Park

Exposition Center
640 S. 84th St.
West Allis, WI 53214 


Exhibitor List

We’re excited to bring to you a great group of exhibitors including: Chevy Trucks, Mercury Marine powered boats, Usinger’s Sausages, boat docks, outfitters, suppliers, guides, and more!


Check out this year’s list of exhibitors here: 2018 Exhibitor List




Seminar Schedule

Coming soon!





Show Attractions


Green Bay Packer Alumni Appearances – Schedule coming soon. 

Lake Milwaukee – see live fishing and boating demonstrations from our 100,000 gallon lake.

IRONJACKS Timber Team on the Chevy Dealers Main Stage

Usinger’s Outdoor Grilling Stage with America’s Grilling Buddies, Mad Dog & Merrill

Donnybrook Kennel Labrador Retrievers

Fastest Retriever Contest – See family pets compete to see who is the fastest retriever. 

Test your aim with the Daniel Boone Rifle Contest

Catch live trout at the Trout Pond




Stay a While


Hotel Info and Special Rates


MJS SS 18_Hotel Information

Ramada Sports Show Info Sheet

Radisson Promo Code Booking Instructions



Take a look at last year’s Sports Show!








Thank you to our Sponsors!