presented by silverado


“Tradition.” It’s more than a word. Tradition has been a part of the Milwaukee Journal Sentinel Sports Show since 1940. For five days in March, everything outdoors will be celebrated indoors. As always, there will be something for every outdoor sports enthusiast, from those who love fishing, hunting, and camping to those who get outdoors to enjoy kayaking, boating, and hiking.


The Milwaukee Journal Sentinel Sports Show features awesome exhibits and interactive activities for the entire family. Attendees will experience exciting competitions, instructional seminars, and have plenty of time for one-on-one discussions with exhibitors.

 See the complete list of the exhibitors from the 2015 show!


Whether you are continuing a long-standing tradition of going to the Sports Show or starting a new one, explore the Milwaukee Journal Sentinel Sports Show and see what’s “in” with the great outdoors!




Wednesday, March 2nd – Sunday, March 6th 2016




Chevy Dealers Main Stage
Lake-Link Seminar Hall
Gander Mountain Trout Pond
Usinger’s Outdoor Grilling Stage
MPTV Outdoor Wisconsin Pavilion
Discover Wisconsin Travel Pavilion
Historical Fishing Display
West Town Archery Clinics, Free Archery Lessons and Competitions

Latest Show News

DNR Wildlife Exhibit Coming to Show!

2.25.15 | The DNR exhibit features a 600-gallon freshwater tank where visitors can view live bluegills, crappies, perch, largemouth and small mouth bass. Live reptiles and amphibians will be on display at the wetlands and waterways section. Returning this year will be the free kids’ casting clinics where young anglers can hone their skills. Continue Reading »

Chevy as Presenting Sponsor
chevy logo

2.24.15 | Chevy is proud to sponsor the 2015 Milwaukee Journal Sentinel Sports Show. They have been involved as a sponsor for several years now, and this year will be the primary sponsor. A section of the venue floor will be devoted to a variety of their vehicles.

Continue Reading »

Hello to MPTV!

2.19.15 | 
Milwaukee Public Television, MPTV, is proud to bring viewers ten locally-produced programs including Outdoor Wisconsin. Outdoor Wisconsin takes viewers to all parts of the state in all four seasons in an effort to help them understand, respect, and appreciate our natural resources.  Continue Reading »

Welcome, Mercury Marine

2.16.15 | Mercury Marine, a sponsor of the 2015 Milwaukee Journal Sentinel Sports Show and the world’s leading manufacturer of marine propulsion systems, recently introduced four new engines at the Miami International Boat Show – the Verado 350hp FourStroke outboard, Mercury Racing Verado 400R FourStroke outboard, Mercury Racing QC4v 1550 sterndrive and the 4.5L 200hp sterndrive. Continue Reading »

The Sports Show is Coming Soon!
SportsShow_1200x627_2015-c (2)

1.30.15 | The 2015 Milwaukee Journal Sentinel Sports Show is a brief 33 days away, and the schedule is starting to fill up with exciting activities. The Chevy Dealers’ Main Stage is always a popular destination, and this year their entertainment will feature real life lumberjacks and some of the fastest dogs around. Continue Reading »