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New Exhibitors

This years’ show will feature hundreds of exhibitors, some that have been involved in the Sports Show for years, which will introduce the best products and will offer great advice to all outdoor enthusiasts. With over 25 new exhibitors this year, there’s something for every outdoor fanatic, young and old. Check out new exhibitors like MyKa Canoe Loaders, Yeti coolers, Schultz Resort Rod & Gun Club, Osprey Scopes, Onduri Hunting Safaris and MarXman Outdoors.

Make sure to head to the Milwaukee Journal Sentinel Sports Show March 8-12 to check out new and returning exhibitors. Come together with other like-minded hunters, fishermen, boaters, kayakers, hikers, and outdoor lovers at the Sports Show and learn from all of the experts.

Fastest Retriever

Catch the Milwaukee Journal Sentinel Sports Show’s Fastest Retriever contest on the Chevy Dealers Main Stage every day of the show, March 8-12! Watch family dogs of all sizes and breeds compete for the fastest time; the two dogs with the fastest scores within their heat from each day will move on to the Championship race on Sunday, March 12th.

Can’t get enough of these cute dogs? The Chevy Dealers Main Stage will also feature the Donnybrook Kennel Retrievers and the Milwaukee Dog Training Club every day of the show.

The Fastest Retriever contest is fun for all ages! Come for the fierce competition, stay for the cute dogs. Arrive early to claim your seat; this contest is a fan favorite!


Always a fan favorite, the IRON JACKS Timber Team lumberjacks are back again on the Chevy Dealers Main Stage. Cheer on the timber athletes as they use brute strength to compete head to head in chopping, sawing, speed climbing, and log rolling. They’ll be performing the same act as in the past but new to this years’ show, the lumberjacks will wow the crowd with a good old fashioned chainsaw competition!

Also on the Chevy Dealers Main Stage, don’t miss the agility and skill of the Donnybrook Kennel Retrievers and the Milwaukee Dog Training Club.

Get your spot early; this show is as entertaining as it is thrilling! You won’t want to miss it.

2017 Seminars

Learn from the outdoor experts like Milwaukee Journal Sentinel’s Wisconsin Trails journalist Chelsey Lewis, and Outdoors editor Paul Smith. Chelsey, along with an outdoors expert from REI, will give a seminar on learning the basics of backpacking from how to prepare for your trip, the proper gear to bring, and great spots to go in Wisconsin and beyond. Paul will give a seminar on the “past, present and future of Lake Michigan Fishery.”

Learn from other outdoor experts like Dan Small of Outdoor Wisconsin who will give a behind-the-scenes look with Outdoor Wisconsin, and Mariah Haberman of Discover Wisconsin who will show you the “10 absolutely gorgeous places to discover in Wisconsin.”

Lake Milwaukee

At this years’ show, we’re building a lake right inside the Wisconsin Exposition Center. This lake is 4,000 square feet with 100,000 gallons of water. Watch live fishing and boating demonstrations each day of the show, March 8-12. Angling experts will cast a few lines and show goers, both adults and kids, will get the opportunity to participate at times as well.

Watch and learn from fishing experts like Korey Sprengel who will speak about “Snap Jigging Today’s Walleyes”, Dale Stroschein who will speak about “Mastering the Waters of Door County”, and Marianne Huskey who will speak about “User Friendly Electronics for Walleyes.”

Experience for yourself the enjoyment of being on the water in the middle of spring, inside!

Sports Show Opening Day Promotion

A true Wisconsin favorite, Usinger’s is proud to host a very tasty opening day promotion to help celebrate the 75th Anniversary of the Milwaukee Journal Sentinel Sports Show. On March 4 from Noon to 8 p.m. (or while supplies last) attendees of the show can purchase a Usinger’s Sports Show Hot Dog for only 75 cents!

These special opening day hot dogs will be available at select concession stands within the State Fair Park Exposition Center.

Bring your appetite and enjoy!

Usinger’s also sponsors the Outdoor Grilling Stage. This year the featured chefs are America’s Grilling Buddies, Mad Dog & Merrill, with a special appearance by John Motoviloff on Saturday, March 7!