Fishing, boating, hunting, camping and off-roading are among the top leisure activities that southeast Wisconsin adults enjoy, and the Milwaukee Journal Sentinel Sports Show is the event they use to try out the latest equipment, book their trips and find great deals on items they need.

Interested in Exhibiting

If you’re interested in exhibiting at the 2017 Sports Show, email Rick Rosalina at Outdoor Sports Group or call 212-564-8823

To download the exhibitor application, purchase a booth online, view the floor plan and access the exhibitor manual go to the Exhibitor Information Center.


Exhibitor Resources

The exhibitor manual is your resource for the show schedule, move in procedures, registration for show credentials, ordering forms, electrical, shipping and travel information

Online Floor Plan

Exhibitor Manual


Parking Passes

Exhibitor parking is available for $6 per show days for parking in the State Fair lots, however, exhibitors may purchase 5 – $9 daily passes ($45 / 5 day pass) that allows you to come and go each show day.  There is no charge for parking during move-in or move out.  

Single-use and multi-use parking passes may be purchased during show set-up at the Exhibitor Services Office inside Dock A in the State Fair Exposition Center (Not the Exhibitor Office). Exhibitor Services Office is open during the hours listed below:

Monday, March 6th Office Hours:
8 a.m. to 5 p.m.

Tuesday, March 7th Office Hours:
8 a.m. to 6 p.m.

Wednesday, March 8th Office Hours:
8 a.m. to 12 p.m.

The benefits of purchasing 5 – $9 daily pass are twofold: 1) You have the ability to come and go throughout the day without paying additional parking fees and 2) You don’t have to pay for parking each day – just show your pass.


Additional Information

Wisconsin State Fair Park
Exposition Center
640 S. 84th St.
West Allis, WI 53214
Shipping Information
When shipping to the Wisconsin Expo Center, always ship c/o Sports Show/Valley Expo and include your booth number.