85th Annual

March 6-8, 2026

Milwaukee Journal Sentinel Sports Show

A Celebration of the Great Outdoors 

State Fair Park | West Allis, Wi

March 6-8, 2026
Fri: 12 p.m. – 8 p.m. | Sat: 10 a.m. – 7 p.m. | Sun: 10 a.m. – 5 p.m.

Start your adventure at the Milwaukee Journal Sentinel Sports Show, where everything outdoors is celebrated, featuring outdoor and lifestyle exhibitors, demonstrations, special guests and more! 

Find it all at State Fair Park for the 85th year of the Sports Show. Enjoy classic show highlights like the Trout Pond, Lumberjack Show, Hawg Trough and contests such as the trophy deer competition, fastest retriever race, and archery and air rifle tournaments. 

Latest Update: Mark your calendar and join us at the State Fair Park for an unforgettable experience celebrating the great outdoors. Exhibitors, reserve your space now!

2026 Sports Show

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For Exhibitors
With Support From

Women in the Outdoors Photo Contest

    Upload your favorite photo outdoors. Whether it’s a solo hike, a mother-daughter fishing trip, or a grandmother teaching her grandkids to forage, we want to see the moments that make the outdoors meaningful to you.

    The Best Overall Photo winner will receive a $250 outdoor gear gift card and have their photo featured at the Milwaukee Sports Show. The Fan Favorite winner will earn a $100 gift card and be highlighted on our website and social media. Every contestant will receive two complimentary tickets to the show (limit two per person.)

    Celebrate Women in the Outdoors

    Show Features

    This year come see some show favorites like the Trout Pond, Lumberjack Show, and special guests. Don’t miss any events, features, seminars, or demonstrations at this year’s event. With three stages and contests during all three days at the show, something is sure to excite you! 

    Exhibitors

    Exhibitors from over 100 top companies will showcase the latest gear and tech, with everything from guns and boats to fishing rods, vehicles, grilling, socks, dogs, and beer!

    Exhibitors Coming Soon

    Hawg Trough Fishing Stage

    The Hawg Trough Fishing Stage features a 5,000-gallon tank and a 10-foot-tall aquarium, offering a fish’s-eye view of top anglers landing their catches.

    Stage Schedules

    Outdoor Stage

    If you’re into grilling, turkey hunting or safaris, stop by the Outdoor stage to learn tips and tricks to up your cooking game!

    Stage Schedules

    Lumberjack Stage

    If you love dogs and lumberjacks, don’t miss the Lumberjack Stage with the Fastest Retriever Contest, Timberworks Lumberjack Show, and more – these shows are sure to be the talk of the ride home!

    Stage Schedules

    Trout Pond

    Come fish at the Trout Pond, one of the show’s oldest attractions and the world’s largest indoor trout pond at 73 feet, where you can catch, keep, and grill your fish for dinner!

    Learn More

    Timberworks Lumberjack Show

    Watch trained lumberjack athletes compete in events like cross-cut sawing, ax throwing, chopping, speed climbing, chainsaw races, and the crowd-favorite log rolling!

    Preview

    Show Contests

    Join the excitement at the show! Compete in the Fastest Retriever contest, showcase your trophies, take aim in the air rifle competition, or test your skill in archery!

    Fastest Retriever Contest

    Top amateur retrievers compete daily, with the winners crowned on Sunday – it’s sure to be a paws-itively amazing experience!

    Coming Soon

    West Town Archery Tournament Series

    West Town Archery’s popular contest returns with archers competing in eight categories for prize money. Kids, adults, and teams can join, with pre-registration required for certain events, and show admission included.

    Coming Soon

    Daniel Boone Conservation Leagues Air Rifle Contest

    Take your best shot and compete for prizes at the Daniel Boone Conservation League air rifle competition at the show.  Enter onsite!

    Learn More

    WBBC Trophy Deer Contest

    Bring your trophy deer to the WBBC Trophy Deer Contest for a shot at glory! A participation fee applies, and all entries will be displayed at the Wisconsin Buck & Bear Club booth.

    Learn More

    Shop Merch Here

    Explore our selection of hats, shirts, and more, perfect for outdoor enthusiasts!

    Event Features

    Check out all of the great features and things to do at this year's event.

    See Features$

    Event Schedule

    See the full schedule of events and locations for this year's event.

    See Schedule$

    Exhibitors

    Check out who the great businesses exhibiting at this year's event.

    See Exhibitors$

    Appearances

    Don't miss these speakers and guest appearances at this year's event.

    See Appearances$

    Brand Opportunities

    Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.

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