83rd Annual

March 7-10, 2024

2024 Milwaukee Journal Sentinel Sports Show

March 7-10, 2024

Thurs-Fri: 12 p.m. – 8.p.m. | Sat:

10 a.m. – 8 p.m. | Sun: 10 a.m. – 5 p.m.

State Fair Park | West Allis

Start your adventure at the 2024 Milwaukee Journal Sentinel Sports Show. New exhibits! New speakers and seminars! New gear! Plus the return of your favorites!

Find it all at State Fair Park for the 83rd year of the Sports Show. Everything outdoors will be celebrated indoors for four days, and there will be something for all ages. There will be fishing tips at a 5,000-gallon aquarium, a trophy deer contest, a fastest retriever contest, archery tournament and traditional favorites like the huge Trout Pond and Lumberjack Show. And don’t forget the more than 100 vendors showcasing the best they have to offer. There’s so much to explore, you just might want to attend more than one day!

2024 Sports Show








For Exhibitors

Get your company in front of nearly 20,000 Milwaukee area outdoor enthusiasts!

Event Sponsors

Event Features

Check out all of the great features and things to do at this year's event.

Event Schedule

See the full schedule of events and locations for this year's event.


Check out who the great businesses exhibiting at this year's event.


Don't miss these speakers and guest appearances at this year's event.

Show Appearances

John Crews, Gerald Swindle, Pete Maina and Ish Monroe will be appearing on select days at this year’s Milwaukee Journal Sentinel Sports Show along with a full panel of experts. Learn more about John, Gerald, Pete and Ish below and see our full panel of speakers here.

Gerald Swindle

Gerald Swindle

2x Angler of the Year & BASS MASTER Elite Series Competitor

Appearing at the show Friday, March 8 at 6 p.m. on the Hawg Trough Stage.

Gerald Swindle has a 24-year professional career and competes at the highest level of fishing, the BASS MASTER Elite Series. He is a 2x Angler of the Year and has generated over 2 million dollars in total career earnings. Gerald is one of the most charismatic figures in professional fishing and has a large social platform where he connects and interacts with his community!


John Crews

John Crews

Two-Time Bassmaster Champion

Appearing on Saturday, March 9 and Sunday, March 10 at 1pm on the Hawg Trough Stage.

John Crews is an American professional bass fisherman and businessman. He has been a competitive angler for over 20 years, participating in major tournaments such as the Bassmaster Classic and FLW Tour. He is also the owner of Missile Baits, a company that produces fishing lures and accessories. Throughout his career, Crews has become known for his expertise and dedication to the sport of fishing, and has won several titles and awards. He is also an active supporter of various fishing-related organizations and conservation efforts.

Ish Monroe

Ish Monroe

Established Elite Angler

Appearing at the show Sunday, March 10 at 1 p.m. on the Hawg Trough Stage.

Ish is a well-established Elite angler and has generated over a million dollars in total winnings over the course of his 32-year career. Ish has an Instagram community of 62.3k followers and is also active on YouTube, where he educates and connects with his fans.


Pete Maina

Pete Maina

North America’s #1 Authority on Muskie & Pike Fishing

Appearing on Saturday, March 9 at 3pm and Sunday, March 10 at 11am on the Hawg Trough Stage.

Pete Maina is North America’s #1 authority on Muskie and Pike fishing. He is internationally known for his prowess with muskie, northern pike – big toothy fishes! He is an entrepreneur, accomplished author, photographer and TV personality.

Brand Opportunities

Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.

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