81st Annual

March 10-13, 2022

Journal Sentinel Sports Show

March 10-13, 2022

Thurs-Sat: 10am-8pm | Sun: 10am-5pm

Wisconsin State Fair Park Exposition Center | West Allis

Tradition. It’s more than a word, it has been a part of the Milwaukee Journal Sentinel Sports Show since 1940. For four days in March, everything outdoors will be celebrated indoors. As always, there will be something for every outdoor sports enthusiast, from those who love fishing, hunting, and camping to those who get outdoors to enjoy kayaking, boating, and hiking.

The 81st year of the Journal Sentinel Sports Show will include fresh features for families as well as intriguing new seminars, exhibits and more. Additional details coming soon!

Tickets on sale now! Save 33% on adult tickets with code EARLYBIRD at checkout through Jan. 31!

2021 Sports Show








Event Features

Check out all of the great features and things to do at this year's event.

Event Schedule

See the full schedule of events and locations for this year's event.


Check out who the great businesses exhibiting at this year's event.


Don't miss these speakers and guest appearances at this year's event.

Fastest Retriever Contest

The fastest dog retrieving races have become an annual Journal Sentinel Sports Show favorite with fans filling the bleachers to watch dogs of all breeds compete for the fastest time. This year the Fastest Retriever Competition will award $500 in cash to the first place winner, $250 in cash for second place and $100 in cash for third place. Contests every day at the show. All breeds welcome, but no professionals, please. This contest is for family pets that want to show off their skills!

Registration open soon! To be notified, sign up for email updates.

Brand Opportunities

Interested in exhibitor or sponsor opportunities? Email us at hello@usatventures.com

Wisconsin State Fair Park Exposition Center

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