85th Annual
March 6-8, 2026
Milwaukee Journal Sentinel Sports Show
A Celebration of the Great Outdoors
State Fair Park | West Allis, Wi
March 6-8, 2026
Fri: 12 p.m. – 8 p.m. | Sat: 10 a.m. – 7 p.m. | Sun: 10 a.m. – 5 p.m.
Start your adventure at the Milwaukee Journal Sentinel Sports Show, where everything outdoors is celebrated, featuring outdoor and lifestyle exhibitors, demonstrations, special guests and more!
Find it all at State Fair Park for the 85th year of the Sports Show. Enjoy classic show highlights like the Trout Pond, Lumberjack Show, Hawg Trough and contests such as the trophy deer competition, fastest retriever race, and archery and air rifle tournaments.
Latest Update: Mark your calendar and join us at the State Fair Park for an unforgettable experience celebrating the great outdoors. Exhibitors, reserve your space now!
2026 Sports Show
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Event Details
Where: Wisconsin State Fair Park– 8200 W Greenfield Ave, West Allis, WI 53214
When: March 6-8, 2026 – Fri: 12 p.m. – 8.p.m. | Sat: 10 a.m. – 7 p.m. | Sun: 10 a.m. – 5 p.m.
Parking: Paid parking available on site. Street parking available.
State Fair Park
General Admission
- Ages 15 and up. Valid for any day at the 2025 Milwaukee Sports Show. Includes show readmission. Door price is $15.
Youth Admission
- Ages 6-14. Valid for any day at the 2025 Milwaukee Sports Show. Will be verified at event check-in.
Show Features
This year come see some show favorites like the Trout Pond, Lumberjack Show, and special guests. Don’t miss any events, features, seminars, or demonstrations at this year’s event. With three stages and contests during all three days at the show, something is sure to excite you!
Exhibitors
Exhibitors from over 100 top companies will showcase the latest gear and tech, with everything from guns and boats to fishing rods, vehicles, grilling, socks, dogs, and beer!
Hawg Trough Fishing Stage
The Hawg Trough Fishing Stage features a 5,000-gallon tank and a 10-foot-tall aquarium, offering a fish’s-eye view of top anglers landing their catches.
Outdoor Stage
If you’re into grilling, turkey hunting or safaris, stop by the Outdoor stage to learn tips and tricks to up your cooking game!
Lumberjack Stage
If you love dogs and lumberjacks, don’t miss the Lumberjack Stage with the Fastest Retriever Contest, Timberworks Lumberjack Show, and more – these shows are sure to be the talk of the ride home!
Trout Pond
Come fish at the Trout Pond, one of the show’s oldest attractions and the world’s largest indoor trout pond at 73 feet, where you can catch, keep, and grill your fish for dinner!
Timberworks Lumberjack Show
Watch trained lumberjack athletes compete in events like cross-cut sawing, ax throwing, chopping, speed climbing, chainsaw races, and the crowd-favorite log rolling!
Show Contests
Join the excitement at the show! Compete in the Fastest Retriever contest, showcase your trophies, take aim in the air rifle competition, or test your skill in archery!
Fastest Retriever Contest
Top amateur retrievers compete daily, with the winners crowned on Sunday – it’s sure to be a paws-itively amazing experience!
West Town Archery Tournament Series
West Town Archery’s popular contest returns with archers competing in eight categories for prize money. Kids, adults, and teams can join, with pre-registration required for certain events, and show admission included.
Daniel Boone Conservation Leagues Air Rifle Contest
Take your best shot and compete for prizes at the Daniel Boone Conservation League air rifle competition at the show. Enter onsite!
WBBC Trophy Deer Contest
Bring your trophy deer to the WBBC Trophy Deer Contest for a shot at glory! A participation fee applies, and all entries will be displayed at the Wisconsin Buck & Bear Club booth.
Shop Merch Here
Explore our selection of hats, shirts, and more, perfect for outdoor enthusiasts!
Event Features
Check out all of the great features and things to do at this year's event.
Event Schedule
See the full schedule of events and locations for this year's event.
Exhibitors
Check out who the great businesses exhibiting at this year's event.
Appearances
Don't miss these speakers and guest appearances at this year's event.
Past Event Photos
Brand Opportunities
Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.
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