85th Annual

March 6-8, 2026

Milwaukee Journal Sentinel Sports Show

A Celebration of the Great Outdoors 

State Fair Park | West Allis, Wi

March 6-8, 2026
Fri:12 p.m. – 7 p.m. | Sat: 10 a.m. – 7 p.m. | Sun: 10 a.m. – 5 p.m.

Start your adventure at the Milwaukee Journal Sentinel Sports Show, where everything outdoors is celebrated, featuring outdoor and lifestyle exhibitors, demonstrations, special guests and more! 

Find it all at State Fair Park for the 85th year of the Sports Show. Enjoy classic show highlights like the Trout Pond, Lumberjack Show, Hawg Trough and contests such as the trophy deer competition, fastest retriever race, and archery and air rifle tournaments. 

Latest Update: Mark your calendar and join us at the State Fair Park for an unforgettable experience celebrating the great outdoors. Exhibitors, reserve your space now!

2026 Sports Show

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For Exhibitors

Show Features

This year come see some show favorites like the Trout Pond, Lumberjack Show, and special guests. Don’t miss any events, features, seminars, or demonstrations at this year’s event. With three stages and contests during all three days at the show, something is sure to excite you! 

Show Contests

Join the excitement at the show! Compete in the Fastest Retriever contest, showcase your trophies, take aim in the air rifle competition, or test your skill in archery!

Shop Merch Here

Explore our selection of hats, shirts, and more, perfect for outdoor enthusiasts!

Brand Opportunities

Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.

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