82nd Annual

March 9-12, 2023

Milwaukee Journal Sentinel Sports Show

March 9-12, 2023

Thurs-Sat: 10am-8pm | Sun: 10am-5pm

State Fair Park | West Allis

For four days in March, everything outdoors will be celebrated indoors at the 2023 Milwaukee Journal Sentinel Sports Show. Stay tuned for updated event information and everything new discover!

In the meantime, sign up for updates and be notified about all things Sports Show!

For Exhibitors

Get your company in front of nearly 45,000 Milwaukee area outdoor enthusiasts!

2022 Event Recap

2023 Sports Show








2022 Event Sponsors

Event Features

Check out all of the great features and things to do at this year's event.

Event Schedule

See the full schedule of events and locations for this year's event.


Check out who the great businesses exhibiting at this year's event.


Don't miss these speakers and guest appearances at this year's event.

2022 Event Guide

Brand Opportunities

Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.

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