85th Annual
March 6-8, 2026
Milwaukee Journal Sentinel Sports Show
A Celebration of the Great Outdoors
State Fair Park | West Allis, Wi
March 6-8, 2026
Fri:12 p.m. – 7 p.m. | Sat: 10 a.m. – 7 p.m. | Sun: 10 a.m. – 5 p.m.
Start your adventure at the Milwaukee Journal Sentinel Sports Show, where everything outdoors is celebrated, featuring outdoor and lifestyle exhibitors, demonstrations, special guests and more!
Find it all at State Fair Park for the 85th year of the Sports Show. Enjoy classic show highlights like the Trout Pond, Lumberjack Show, Hawg Trough and contests such as the trophy deer competition, fastest retriever race, and archery and air rifle tournaments.
Latest Update: Mark your calendar and join us at the State Fair Park for an unforgettable experience celebrating the great outdoors. Exhibitors, reserve your space now!

2026 Sports Show
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For Exhibitors
Event Details
Where: Wisconsin State Fair Park– 8200 W Greenfield Ave, West Allis, WI 53214
When: March 6-8, 2026 – Fri: 12 p.m. – 7.p.m. | Sat: 10 a.m. – 7 p.m. | Sun: 10 a.m. – 5 p.m.
Parking: Paid parking available on site. Street parking available.
State Fair Park
General Admission
- Ages 15 and up. Valid for any day at the 2025 Milwaukee Sports Show. Includes show readmission. Door price is $15.
Youth Admission
- Ages 6-14. Valid for any day at the 2025 Milwaukee Sports Show. Will be verified at event check-in.
Show Features
This year come see some show favorites like the Trout Pond, Lumberjack Show, and special guests. Don’t miss any events, features, seminars, or demonstrations at this year’s event. With three stages and contests during all three days at the show, something is sure to excite you!
Show Contests
Join the excitement at the show! Compete in the Fastest Retriever contest, showcase your trophies, take aim in the air rifle competition, or test your skill in archery!
Shop Merch Here
Explore our selection of hats, shirts, and more, perfect for outdoor enthusiasts!

Past Event Photos
Brand Opportunities
Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.