84th Annual
March 7-9, 2025
2025 Milwaukee Journal Sentinel Sports Show
March 7-9, 2025
Fri: 12 p.m. – 7.p.m. | Sat: 10 a.m. – 7 p.m. | Sun: 10 a.m. – 5 p.m.
State Fair Park | West Allis
Start your adventure at the Milwaukee Journal Sentinel Sports Show, where everything outdoors is celebrated, featuring outdoor and lifestyle exhibitors, demonstrations, special guests, and more!
Find it all at State Fair Park for the 84th year of the Sports Show. Enjoy classic show highlights like the Trout Pond, Lumberjack Show, Hawg Trough sponsored by Mercury Marine and contests such as the trophy deer competition, fastest retriever race, and archery and air rifle tournaments. Don’t miss the 84th Milwaukee Sports Show!
Latest Update: The 2025 Milwaukee Journal Sentinel Sports Show returns to State Fair Park from March 7-9. Tickets on sale now! Get yours in advance and save.
2025 Sports Show
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For Exhibitors
Event Features
Check out all of the great features and things to do at this year's event.
Event Schedule
See the full schedule of events and locations for this year's event.
Exhibitors
Check out who the great businesses exhibiting at this year's event.
Appearances
Don't miss these speakers and guest appearances at this year's event.
Featured Show Appearances
Don’t miss the chance to meet top fishing experts at the Milwaukee Journal Sentinel Sports Show! Special appearances include Pete Maina, Tim Andrus, Mark Zona, and many more! Stay tuned for additional exciting announcements coming soon.
Pete Maina
North America’s #1 Authority on Muskie & Pike Fishing
Tim Andrus
Host of Rush Outdoors TV | World Of Rush Outdoors TV
Mark Zona
Host of ZONA’S Awesome Fishing Show
Kristine Fischer
Kayak Bass Pro Angler
Mark Zona Fishing Trip Giveaway
Enter the Mark Zona Fishing Trip Giveaway at the Milwaukee Sports Show for your chance to win an unforgettable one-day fishing adventure with the legendary Mark Zona in Indiana! The prize package includes round-trip airfare for two, a three-night hotel stay, a full day of fishing with Mark Zona complete with boat setup, two brand new rods and reels with soft baits, out-of-state fishing licenses for two, all meals, and ground transportation. The total prize value is $8,232.
Enter this amazing giveaway at this year’s show only. The winner will be selected at random on Sunday, March 9, after the Milwaukee Sports Show ends, and will be notified by phone in the following days.
Event Details
Where: Wisconsin State Fair Park– 8200 W Greenfield Ave, West Allis, WI 53214
When: March 7-9, 2025 – Fri: 12 p.m. – 7.p.m. | Sat: 10 a.m. – 7 p.m. | Sun: 10 a.m. – 5 p.m.
Parking: Paid parking available on site. Street parking available.
Ticket Prices and Discounts
State Fair Park
General Admission
- Ages 15 and up. Valid for any day at the 2025 Milwaukee Sports Show. Includes show readmission. Door price is $15.
Youth Admission
- Ages 6-14. Valid for any day at the 2025 Milwaukee Sports Show. Will be verified at event check-in.
Show Features
This year come see some show favorites like the Trout Pond, Lumberjack Show, and special guests. Don’t miss any events, features, seminars, or demonstrations at this year’s event. With three stages and contests during all three days at the show, something is sure to excite you!
Exhibitors
Exhibitors from over 100 top companies will showcase the latest gear and tech, with everything from guns and boats to fishing rods, vehicles, grilling, socks, dogs, and beer!
Mercury Marine Hawg Trough Fishing Stage
The Mercury Marine Hawg Trough Fishing Stage features a 5,000-gallon tank and a 10-foot-tall aquarium, offering a fish’s-eye view of top anglers landing their catches.
Usinger’s Cooking Stage
If you’re into grilling, turkey hunting or safaris, stop by the Usinger’s stage to learn tips and tricks to up your cooking game!
Lumberjack Stage
If you love dogs and lumberjacks, don’t miss the Lumberjack Stage with the Fastest Retriever Contest, Timberworks Lumberjack Show, and more – these shows are sure to be the talk of the ride home!
Trout Pond
Come fish at the Trout Pond, one of the show’s oldest attractions and the world’s largest indoor trout pond at 73 feet, where you can catch, keep, and grill your fish for dinner!
Timberworks Lumberjack Show
Watch trained lumberjack athletes compete in events like cross-cut sawing, ax throwing, chopping, speed climbing, chainsaw races, and the crowd-favorite log rolling!
Show Contests
Join the excitement at the show! Compete in the Fastest Retriever contest, showcase your trophies, take aim in the air rifle competition, or test your skill in archery!
Fastest Retriever Contest
Top amateur retrievers compete daily, with the winners crowned on Sunday – it’s sure to be a paws-itively amazing experience!
West Town Archery Tournament Series
West Town Archery’s popular contest returns with archers competing in eight categories for prize money. Kids, adults, and teams can join, with pre-registration required for certain events, and show admission included.
Daniel Boone Conservation Leagues Air Rifle Contest
Take your best shot and compete for prizes at the air rifle competition at the show. Enter onsite!
WBBC Trophy Deer Contest
Bring your trophy deer to the WBBC Trophy Deer Contest for a shot at glory! A participation fee applies, and all entries will be displayed at the Wisconsin Buck & Bear Club booth.
Past Event Photos
Event Sponsors
OFFICIAL PARTNER
OFFICIAL BEER
OFFICIAL SAUSAGE
PROUD SUPPORTER
Brand Opportunities
Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.
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