85th Annual
March 6-8, 2026
Milwaukee Journal Sentinel Sports Show
A Celebration of the Great Outdoors
State Fair Park | West Allis, Wi
March 6-8, 2026
Fri: 12 p.m. – 8 p.m. | Sat: 10 a.m. – 7 p.m. | Sun: 10 a.m. – 5 p.m.
Start your adventure at the Milwaukee Journal Sentinel Sports Show, where everything outdoors is celebrated, featuring outdoor and lifestyle exhibitors, demonstrations, special guests and more!
Find it all at State Fair Park for the 85th year of the Sports Show. Enjoy classic show highlights like the Trout Pond, Lumberjack Show, Hawg Trough and contests such as the trophy deer competition, fastest retriever race, and archery and air rifle tournaments.
Latest Update: Mark your calendar and join us at the State Fair Park for an unforgettable experience celebrating the great outdoors. Exhibitors, reserve your space now!
2026 Sports Show
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For Exhibitors
With Support From
Women in the Outdoors Photo Contest
Upload your favorite photo outdoors. Whether it’s a solo hike, a mother-daughter fishing trip, or a grandmother teaching her grandkids to forage, we want to see the moments that make the outdoors meaningful to you.
The Best Overall Photo winner will receive a $250 outdoor gear gift card and have their photo featured at the Milwaukee Sports Show. The Fan Favorite winner will earn a $100 gift card and be highlighted on our website and social media. Every contestant will receive two complimentary tickets to the show (limit two per person.)
Celebrate Women in the Outdoors
Event Details
Where: Wisconsin State Fair Park– 8200 W Greenfield Ave, West Allis, WI 53214
When: March 6-8, 2026 – Fri: 12 p.m. – 8.p.m. | Sat: 10 a.m. – 7 p.m. | Sun: 10 a.m. – 5 p.m.
Parking: Paid parking available on site. Street parking available.
State Fair Park
General Admission
- Ages 15 and up. Valid for any day at the 2025 Milwaukee Sports Show. Includes show readmission. Door price is $15.
Youth Admission
- Ages 6-14. Valid for any day at the 2025 Milwaukee Sports Show. Will be verified at event check-in.
Show Features
This year come see some show favorites like the Trout Pond, Lumberjack Show, and special guests. Don’t miss any events, features, seminars, or demonstrations at this year’s event. With three stages and contests during all three days at the show, something is sure to excite you!
Show Contests
Join the excitement at the show! Compete in the Fastest Retriever contest, showcase your trophies, take aim in the air rifle competition, or test your skill in archery!
Shop Merch Here
Explore our selection of hats, shirts, and more, perfect for outdoor enthusiasts!
Event Features
Check out all of the great features and things to do at this year's event.
Event Schedule
See the full schedule of events and locations for this year's event.
Exhibitors
Check out who the great businesses exhibiting at this year's event.
Appearances
Don't miss these speakers and guest appearances at this year's event.
Past Event Photos
Brand Opportunities
Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.



















































































































































































