83rd Annual

March 7-10, 2024

Milwaukee Journal Sentinel Sports Show

March 7-10, 2024

Thurs-Sat: 10 a.m. – 8.p.m. | Sun: 10 a.m. – 5 p.m.

State Fair Park | West Allis

Start your adventure at the 2024 Milwaukee Journal Sentinel Sports Show. New exhibits! New speakers and seminars! New gear! Plus the return of your favorites!

Find it all at State Fair Park for the 83rd year of the Sports Show. Everything outdoors will be celebrated indoors for four days, and there will be something for all ages. There will be fishing tips at a 5,000-gallon aquarium, a trophy deer contest, a fastest retriever contest, archery tournament and traditional favorites like the huge Trout Pond and Lumberjack Show. And don’t forget the more than 100 vendors showcasing the best they have to offer. There’s so much to explore, you just might want to attend more than one day!

2023 Sports Show








For Exhibitors

Get your company in front of nearly 20,000 Milwaukee area outdoor enthusiasts!

Event Sponsors

Event Features

Check out all of the great features and things to do at this year's event.

Event Schedule

See the full schedule of events and locations for this year's event.


Check out who the great businesses exhibiting at this year's event.


Don't miss these speakers and guest appearances at this year's event.

Brand Opportunities

Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.

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