82nd Annual

March 9-12, 2023

Milwaukee Journal Sentinel Sports Show

March 9-12, 2023

Thurs-Sat: 10 a.m. – 8.p.m. | Sun: 10 a.m. – 5 p.m.

State Fair Park | West Allis

Start your adventure at the 2023 Milwaukee Journal Sentinel Sports Show. New exhibits! New speakers and seminars! New gear! Plus the return of your favorites!

Find it all at State Fair Park for the 82nd year of the Sports Show. Everything outdoors will be celebrated indoors for four days, and there will be something for all ages. There will be fishing tips at a 5,000-gallon aquarium, a trophy deer contest, a fastest retriever contest, archery tournament and traditional favorites like the huge Trout Pond and Lumberjack Show. And don’t forget the more than 100 vendors showcasing the best they have to offer. There’s so much to explore, you just might want to attend more than one day!


Ticket Prices and Discounts

Adults: $12 at the Door | $10 In-Advance Online
Youth 5-17: $5 | Under 5: Free
Boy Scouts & Girl Scouts: Free in Uniform on Sunday Only
Military (Active/Retired/Veteran): Free Every Day
Senior Special (55+): $8 at-the-door on Thursday, March 9

2023 Sports Show








For Exhibitors

Get your company in front of nearly 45,000 Milwaukee area outdoor enthusiasts!

Event Sponsors

Event Features

Check out all of the great features and things to do at this year's event.

Event Schedule

See the full schedule of events and locations for this year's event.


Check out who the great businesses exhibiting at this year's event.


Don't miss these speakers and guest appearances at this year's event.

Show Appearances

Eva Shockey and John Crews will be appearing on select days at this year’s Milwaukee Journal Sentinel Sports along with a full panel of experts. Learn more about Eva and John below and see our full panel of speakers here.

Eva Shockey

Eva Shockey

Co-Host of Jim Shockey's Hunting Adventures

Appearing at the show Saturday, March 11 at 6 p.m. and Sunday, March 12 at 1 p.m. on the Lumberjack Stage.

Eva Shockey is a multi-talented personality who is a wife, mother, author, lifestyle blogger, and passionate advocate for all things outdoors. Born into the outdoor industry as the daughter of professional hunter and television producer Jim Shockey, she has continued to pursue her love for hunting and the outdoors while successfully balancing her family life and her lifestyle brand, Eva & Co Marketplace. Her message is centered on promoting a healthy, family-focused outdoor lifestyle.


John Crews

John Crews

Two-Time Bassmaster Champion

Appearing on Friday, March 10 at 6pm and Saturday, March 11 at 1pm on the Hawg Trough Stage.

John Crews is an American professional bass fisherman and businessman. He has been a competitive angler for over 20 years, participating in major tournaments such as the Bassmaster Classic and FLW Tour. He is also the owner of Missile Baits, a company that produces fishing lures and accessories. Throughout his career, Crews has become known for his expertise and dedication to the sport of fishing, and has won several titles and awards. He is also an active supporter of various fishing-related organizations and conservation efforts.

Win A Signed Bow by Eva Shockey

Enter now to win an exlusive signed bow by Eva Shockey at the 82nd Milwaukee Journal Sentinel Sports Show!

The $1,015 Prize package includes:

  • BowTech bow
  • Two (2) packs of 4 arrows
  • Five (5) packs of Soft Missile Baits with a rod.

Enter for your chance to win by clicking below, or register at the show!

Fastest Retriever Contest

A perennial favorite activity at the Sports Show with $400 in cash prizes this year! You must register your retriever in advance. One dozen retrievers will be selected from all registrants to compete in each qualifier – one on Thursday, one on Friday and three on Saturday, with the top 2 retrievers from each qualifier competing in the finals on Sunday. Thanks to Donneybrook Kennel for running the contest.

Registration for the Fastest Retriever Contest is closed.

Archery Tournament

Back by popular demand is the archery contest being held by West Town Archery. The contest (this one IS for humans) will pit the best archers against each other in eight different categories. Kids and adults can compete, as well as teams, and more than $10,000 in prize money will be handed out this year. It’s like watching an Olympic event right at the show!  

 Participants must pre-register for the youth, adult, bowhunter and target shooting events.  All participants will receive show admission with their paid registration!  Register to participate here. 

 Badgerland Pro-Am Saturday, March 11 

Adult Bowhunter Challenge Thursday, March 9 

Team Bowhunter Challenge Friday, March 10 

Kids Bowhunter Challenge Sunday, March 12 

Kids Shootout Sunday, March 12 

WBBC Trophy Deer Contest 

Attendees are invited to bring in their own trophy deer for the Wisconsin Buck & Bear Club Trophy Deer Contest. There is a fee to participate but think of all the glory you’ll receive! All entries will be displayed for the public. Just bring your trophy deer to the show and sign up at Wisconsin Buck & Bear Club’s booth. Guests enter the show free with a trophy deer to enter in the contest

Air Rifle Tournament

Take your best shot and compete for your share of $1250 in cash prizes at the air rifle competition at the 2023 Milwaukee Journal Sentinel Sports Show. The top 3 youth and top 3 adult shooters each day will advance to the finals on Sunday (with free return admission, excludes parking).

Cash Prizes 

Youth: $500 1st Place, $250 2nd Place, $150 3rd Place 

Adult: $200 1st Place, $100 2nd Place, $50 3rd Place 

 Tournament courtesy of the Daniel Boone Conservation League and the MJS Sports Show. No advance registration required. Enter onsite! $3 entry fee for 3 shots.

No advance registration required. Enter on site!

Event Partner: The Milwaukee Marathon

March 26, 2023 | Downtown Milwaukee

The Milwaukee Marathon is a standout race in the city and the official event partner for the Milwaukee Sports Show. The 2023 event features both a half marathon and 5K distance, taking participants through downtown and ending at the Fiserv Forum’s Deer District. Half-marathoners receive a full zip jacket and 5K runners receive a quarter zip pullover for participating. At the finish line, all runners receive a finishers medal and the first 500 registrants will receive a free beanie. The post-race celebration includes food, beer, vendor booths, music, and appearances by the Bucks Beat Drum Line, Milwaukee Bucks Hoop Troop, and Bango, the Bucks mascot.  Don’t miss this unforgettable experience! Save 10% with code SportsShow10.

Brand Opportunities

Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.

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