Lake Milwaukee

At this years’ show, we’re building a lake right inside the Wisconsin Exposition Center. This lake is 4,000 square feet with 100,000 gallons of water. Watch live fishing and boating demonstrations each day of the show, March 8-12. Angling experts will cast a few lines...

Sports Show Opening Day Promotion

A true Wisconsin favorite, Usinger’s is proud to host a very tasty opening day promotion to help celebrate the 75th Anniversary of the Milwaukee Journal Sentinel Sports Show. On March 4 from Noon to 8 p.m. (or while supplies last) attendees of the show can...