Online Ticket Special

Be sure to get your tickets online at a discounted rate before you come to the show. Tickets are only $7.00 online and $9.00 at the Wisconsin State Fair Box office through the duration of the show.  Buy Tickets...

New Exhibitors

This years’ show will feature hundreds of exhibitors, some that have been involved in the Sports Show for years, which will introduce the best products and will offer great advice to all outdoor enthusiasts. With over 25 new exhibitors this year, there’s something for...

Fastest Retriever

Catch the Milwaukee Journal Sentinel Sports Show’s Fastest Retriever contest on the Chevy Dealers Main Stage every day of the show, March 8-12! Watch family dogs of all sizes and breeds compete for the fastest time; the two dogs with the fastest scores within their...

Lumberjacks

Always a fan favorite, the IRON JACKS Timber Team lumberjacks are back again on the Chevy Dealers Main Stage. Cheer on the timber athletes as they use brute strength to compete head to head in chopping, sawing, speed climbing, and log rolling. They’ll be performing...

2017 Seminars

Learn from the outdoor experts like Milwaukee Journal Sentinel’s Wisconsin Trails journalist Chelsey Lewis, and Outdoors editor Paul Smith. Chelsey, along with an outdoors expert from REI, will give a seminar on learning the basics of backpacking from how to prepare...

Lake Milwaukee

At this years’ show, we’re building a lake right inside the Wisconsin Exposition Center. This lake is 4,000 square feet with 100,000 gallons of water. Watch live fishing and boating demonstrations each day of the show, March 8-12. Angling experts will cast a few lines...