Fishing, boating, hunting, camping and off-roading are among the top leisure activities that southeast Wisconsin adults enjoy, and the Milwaukee Journal Sentinel Sports Show is the event they use to try out the latest equipment, book their trips and find great deals on items they need.

Interested in Exhibiting

If you’re interested in exhibiting at the 2022 Sports Show, email Rick Rosalina at Outdoor Sports Group or call 212-564-8823

To download the exhibitor application, purchase a booth online, view the floor plan and access the exhibitor manual go to the Exhibitor Information Center.

Exhibitor Resources

Exhibitor Manual

The exhibitor manual is your resource for the show schedule, move in procedures, registration for show credentials, ordering forms, electrical, shipping and travel information.

Hotel Information

Click here for special exhibitor hotel rates.

Additional Information

Wisconsin State Fair Park
Exposition Center
640 S. 84th St.
West Allis, WI 53214
Shipping Information
When shipping to the Wisconsin Expo Center, always ship c/o Sports Show/Valley Expo and include your booth number.