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2022 Exhibitors

The 2022 Milwaukee Journal Sentinel Sports Show had something for everyone. Stay tuned for 2023 event schedule!

5 Star Marketing / UpNorthAction.com

Your Northwestern Wisconsin and Upper Peninsula Michigan travel partners. Booth 1124.

Action Boat House

We’re proud to be Southeast Wisconsin’s one-stop shop for a wide selection of fishing boats, pontoon boats, boat trailers, service, parts, accessories and more. Booth 1214.

Adams County Chamber of Commerce

A great place where small communities come together to create big experiences. We are thrilled to have you share our parks, trails, lakes and outdoor recreation. Booth 1125.

Adaptive Sportsmen

Providing access to outdoor recreation for the physically challenged, including hunting, fishing, boating and more. Booth 1131.

Adventure Rock

With three convenient locations, Adventure Rock makes climbing easy. Come climb with us at the show! Booth 1930.

Allen’s Guide Service

Guide Scott Allen will help you target the hottest bite and best hunting times for a successful guide trip no matter the time of year or species of game. Booth 1526.

America’s Gunsmith Shop, Kenosha

We employ more than a dozen craftsmen who repair thousands of firearms every year. Each firearm is treated as a custom project, using modern machines and the finest materials. Booth 1713.

Anchors A’Weigh, Waukesha

We carry everything you need for boating, boat parts, accessories, supplies and more. We have you covered no matter where you choose to launch your craft or what size you float. Booth 1428.

A-n-J Charters

We keep the personal friendly touch on your fishing trip. Our three captains have 30 years of experience on the water, and we take time to make you feel like family. Booth 1616.

Antigo/Langlade County Chamber

We invite you to discover endless choices of year-round activities, events and fun. We are not just a destination, we are a lifestyle in the beautiful Northwoods. Booth 1233.

Archery Tournament Series

Sign up online for our Archery Tournament with $7,600 in guaranteed prizes. Click here to purchase an Archery Tourney admission ticket for the category you want to enter (in advance only). Booth 1900.

Bath Fitter

We sell and install new bathrooms that last a lifetime. After 35+ years and millions of installs, you can trust our remodel process. Booth 1048.

Bear’s Nine Pine Resort

A four-season family resort on Lake Gogebic in the Western Upper Peninsula of Michigan. Folks fish for jumbo perch, giant walleye and the feisty smallmouth bass. Booth 1121.

Bill Kutka Angling & Guide Service

Bill provides everything you need to get started on the right foot. He provides life jackets, rods, bait and tackle. Bill is part of the Mercury Pro Team and will be speaking at the event. Booth 1625.

Bink’s Spoons

The Bink’s Pro Series Spoon is unique in that it is perfectly balanced so it falls with an action that fish can’t resist. The spoon closely resembles a young shad, and when dropped into the water, it flutters from side to side while sinking. Booth 1529.

Black Hills and Badlands Tourism of South Dakota

From the four faces carved high on Mount Rushmore and the Cathedral Spires of Custer State Park to the wondrous caverns of Wind Cave and the otherworldly Badlands and Devils Tower, the Black Hills are home to many truly monumental places. Booth 1223.

Bottom Line Charters, Alaska

We are a family of experienced US Coast Guard licensed charter operators who possess a lifetime passion for halibut fishing, salmon fishing, ling cod/rock fishing, razor clam digging and bear viewing. Booth 1420.

Boulder Junction Chamber of Commerce

We have hundreds of miles of pristine snowmobile trails to explore, plus you can ski or snowshoe among towering pines. Recharge and warm up at bars, restaurants and supper clubs. Booth 1135.

Brewco Marketing Group

Booth 1270.

Bumper Boats and More

Splashing good fun for the entire family. Booth 1924.

Busch Light Bar

Visit one of the two Busch Light Bars for a refreshing beverage, including canned cocktails. Booths 1200, 1654.

Carefree Boat Club

Enjoy the boating lifestyle for a fraction of the cost of owning. Booth 1234.

Cason & Associates

Land and water managers, providing effective, environmentally sound and sustainable solutions for aquatic resource management challenges. Booth 1133.

CenterPointe Boat Services

Join our club, use our boats and enjoy life on the water. Booth 1206.

Chiro One Wellness Center

With 13 Wisconsin locations, we offer unique care that provides relief from pain and discomfort, increases your physical functionality and improves overall wellness. Booth 1030.

Chivic African Safaris

We are family-owned and -operated, and offer custom safaris in the South African bush. Our hunts are conducted in a legal and ethical manner, and in the style of safaris from years gone by. Booth 1533.

Coldwell Banker, Mulleady Realtors

The Northwoods’ largest Realtor. Booth 1230.

Colonial Long Hunters

We are a re-enactment organization. Come join the fun! Booth 1733.

Connect Chiropractors

Connecting you to health. A 2021 Milwaukee Journal Sentinel Top Choice Awards finalist. Booth 1041.

CST Antlers – Elk Antler Dog Bones

Elk antlers last. They don’t splinter like animal bones, are 100% natural with no chemicals, no preservatives or plastic. Dogs love them, especially the marrow inside. Booth 1636.

Cutco

American-made knives, including a special fisherman’s solution. Booth 1732.

Dan Small Outdoors

“Hardwater” Jeff Kelm brings you timely and informative hunting, fishing and conservation topics covering Wisconsin and the upper Midwest. Booth 1544.

Daniel Boone Conservation League, Richfield

Our purpose is preserving our natural resources, participating in nature and wildlife conservation, and promotion of safe and responsible shooting sports. Kids can learn safe operation of an air rifle in our contest. Booth 1759.

Department of Natural Resources

Dedicated to working with the citizens and businesses of the state while preserving and enhancing the natural resources of Wisconsin. Kids get to learn how to cast at this DNR clinic and more. Booth 1833.

Everdry Waterproofing

We assist homeowners in creating a safe, dry and livable space in their basements at home, cabin or lodge. Booth 1031.

Expedia Cruises

We deal with the cruise experts to find and book your next dream getaway for less. Exceptional savings and value await. Booth 1354.

Exterior Pros

We provide service to improve the outside of your home. We are locally owned and operated, based in Sussex, and serve Southeastern Wisconsin. Booth 1035.

Festival Foods Main Stage

Catch all the action to find the Vital Essentials Fastest Retriever, cheer on Lumberjack athletes, dog demos and special ceremonies including the US Army induction of new recruits, and winners of the first Trophy Deer Contest. Main stage.

Fishing Has No Boundaries

Providing recreational fishing opportunities for all anglers with disabilities regardless of their age, race, gender or disability. Booth 1426.

Five Star Sausage

We offer premium sausage, meat, pickle and cheese products. Booth 1356.

Ford

If you’re looking for a new vehicle to get you to the great outdoors, stop by the Ford booth. The official vehicle of the 2022 sports show, Ford will showcase its full lineup of trucks and SUVs “built for every outdoor adventure.” Guests who register will be given a waterproof cellphone case, perfect for your next outdoor adventure. Booth 1406.

Fort Myers Islands, Beaches & Neighborhoods

The beauty of Fort Myers is our diverse and vibrant beaches, islands and neighborhoods, where every area is truly unique — meaning there is something for everyone. Booth 1139.

Fox Lake Charters

If you are seeking a local fishing guide near Fox Lake, Illinois, then look no further. Booth 1536.

Freedom Boat Club

We take care of it all, including the boats. Take any boat out as often as you wish, and get unlimited training from licensed captains. You just pay a one-time entry fee and monthly dues. Talk with our local chapters at the show. Booth 1446.

Gold Arrow Camp

Get away from it all with us. In addition to our home lake, Gold Arrow has access to 27 remote lakes, all within close driving distance of camp. Booth 1224.

Great Lakes Fisherman’s Digest

Our website, television show and travel booth are all dedicated to conveying the vast opportunities that abound for the Great Lakes Region. Let us introduce you to some amazing fishing destinations! Booth 1715.

Great North Real Estate

Our sole purpose is bringing together buyers and sellers in the great Northern Michigan region and simplifying the process of buying or selling a home. Booth 1424.

Hayward Lakes Visitors & Conventions Bureau

Woods. Waters. World class events. We have all the resources you need to plan your next adventure. Booth 1225.

Hot Packs

Booth 1143.

House of Correction

Programs to rehabilitate and re-introduce citizens to the community. Booth 1027.

Iron Mountain Area Tourism

Comfortable lodging hotels, motels and resorts in Michigan’s Upper Peninsula. Enjoy golf, skiing, fishing, snowmobile, ATV, hiking, canoeing, whitewater rafting, rock climbing, biking or unique and fascinating history attractions. Booth 1231.

John’s Elgin Market

Quality game meats since 1880. Check out our wide range of jerky products: spicy jerky, mild jerky, BBQ jerky, teriyaki jerky, and more. Booth 1621.

Keepers Lures

We are a family-owned company dedicated to creating quality hand-crafted lures. Our special collection is well-suited to catching panfish of all species, equally effective under the ice or on open water. Booth 1632.

Ken Moody Safari’s

A registered South African Company with over 3,000 days in the bush. Ken knows Africa, having completed over 300 buffalo hunts, 100+ elephant hunts and countless plains game safaris. Booth 1333.

Kids Archery – West Town Archery

Kids get to learn the basics and finer points of archery. Booth 1920.

Kodiak Charters & Hunts

Hunt the wild in Kodiak, Alaska: Sitka deer, sea ducks, fox, caribou and more. World-class fishing, no long boat rides, no open ocean, no strong current or deep water. Booth 1227.

Kuru Safaris

Every hunt is a personal experience, and every hunter is treated as a friend and family. We are situated in South Africa and hunt all over the country. Booth 1719.

Land Guys

We deal primarily in land and rural properties. We have an elite group of professionals with backgrounds in wildlife biology, farming, farm management, outfitting, education, photography, and land management. Booth 1627.

Lake Chippewa Flowage

Composed of more than 15,000 acres of water and many islands, 200 miles of untouched shoreline and Wisconsin’s largest wilderness lake. Booth 1226.

Lazy Day Campgrounds

Camp sites, rentals, RVs with season-long activities and events. Booth 1219.

Leaf Guard

The only seamless gutter system guaranteed to never clog. Booth 1029.

LeafFilter Gutter Protection

Award-winning and patented technology scientifically designed to keep everything out of your gutters, except for water. Booth 1039.

Lumberjack Show

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M&E Sales / Vrienden Umbrellas

Create the perfect outdoor space at your home, cabin or lodge. Booth 1640.

Mac Tools

Since 1938, Mac Tools has become one of the most respected brands in the professional automotive and marine industries, known for our award-winning tools and franchise opportunities. Booth 1623.

Mack’s Motors Inc.

Specializing in outboard motors sales, service, repair and parts. We repair ’em, rebuild ’em or replace ’em. Booth 1321.

Mammals of WI — Sensory Safari Touch of the Wild for Families

Experience the thrill of touching a variety of animals. Booth 1946.

McMiller Sports Center

We are the premier outdoor public shooting range in Eagle, Wisconsin, and we draw customers from all across the state and beyond. Booth 1134.

Medical College of Wisconsin

We are a private medical school and graduate school of sciences headquartered in Wauwatosa, Wisconsin. Booth 1126.

Mercury Marine

If you’re planning to go out on the water any time soon, you’ll want to stop at the Mercury Marine booth at the sports show. The Wisconsin-based company will be showcasing a wide variety of top-of-the-line engines, and their experts can give you tips to help you get the most out of your boating. Booths 1240, 1600.

Milwaukee Dog Training Club

See our daily demonstrations at the Festival Foods Main Stage.  We provide puppy classes, obedience, agility, flyball and sent tracking. Booth 1831.

Milwaukee Journal Sentinel

Proud to host the 81st Journal Sentinel Sports Show, visit our two locations at the show and discover how to access our reliable journalism through digital, online, app or printed newspaper options. Booths 67, 1232.

Milwaukee Police Dept – Harbor Patrol

Harbor Patrol: Protecting and serving the public on land and on water. Booth 1141.

Moboevo

Recreational and personal transportation innovations that are changing the way people move. Booth 1608.

Montana’s Wild Horse Sanctuary

Jim Jones, who grew up in New Berlin, Wisconsin, will return to his home state to share information about Montana’s Wild Horse Sanctuary. Booth 1221.

Natures Lounger

Inflatable air-filled chairs and loungers so you are comfy sitting by the lake or beach. Lightweight and easy to move and use. Booth 1044.

Nicashooting.com

Quality, stylish and functional outdoor gear for hunting, fishing and every outdoor adventure. Waterproof, warm and worth it. Booth 1714.

NightProwler Guide Service

A Southern Wisconsin fishing guide service, we are year-round day or night. Booth 1527.

North Central Real Estate

We sell real estate, cabins and hunting lands. We have streamlined the process of buying or selling a home to make it easier for you! Booth 1128.

Nothing Bundt Cakes

Each bakery has the warmth and nostalgia of its home-kitchen roots. Whether you’re enjoying a Bundt Cake or a Bundtinis, one thing is certain – perfection is all we offer. Booth 1045.

Nu-Look Flooring Systems

For your cabin, lodge or home. Nu-Look has been installing high-quality resinous flooring and decorative concrete in Southeastern Wisconsin since 2016. Booth 1032.

Nutrisource Pet Foods

You won’t find our foods in mega pet stores because we believe innovation thrives in independent stores. Our formulas deliver compact nutrition and include prebiotics and probiotics to help support a healthy gut. Booth 1028.

Offshore Marine / Paddling Warehouse

Chicagoland’s most complete retailer for canoes, kayaks and inflatable boats. Booth 1350.

Osprey Global

We sell rifles, scopes and shooting accessories for your outdoors adventures. Booth 1440.

Outdoor Heritage Education Center – Touch the Wild Exhibit for Kids

Kids and adults will love feeling animals you can’t usually touch. Booth 1748.

Outdoor Heritage Education Center – Touch the Wild Fish for Kids

Another hands-on exhibit, this one where kids and adults can touch fish! Booth 1950.

Patriot Sales

Chippers, lawn vacuums, gardening tools and more to help you make your property look its best. Booth 1522.

Peffley’s Canadian Wilderness Camp

A remote fishing destination in Perrault Falls, Ontario, where you will experience outstanding fishing without the costs and restrictions associated with a fly-in trip. Booth 1236.

Porters Borders

Providing aesthetic long-lasting concrete landscaping quickly and with respect to your existing landscaping and property. Booth 1614.

Prudential Advisors

Helping people with financial goals for 145 years. Millions rely on our rock-solid strength for investing and financial planning, retirement strategies and much more. Booth 1132.

QuickSurvive

The most versatile fire starters can withstand the most extreme weather conditions. QuickSurvive burns at 750+ degrees and will light when wet or frozen, for up to 10 minutes. Booth 1631.

Razr Rodz

High-quality fishing rods that are handcrafted in the U.S.A. and backed by a limited-lifetime warranty. Booth 1620.

Real Time Pain Relief

When you need a massage before or after your excursion. Booth 1033.

Redi-Edge Knife Sharpeners

You get the same sharp edge every time you use it. The Redi-Edge Knife Sharpener is so durable that it comes with a limited lifetime warranty. Booth 1327.

Regal Crest Canines

Professionally training dogs since 1983. We also breed some of your favorite canines. Booth 1149.

Rhineland Cutlery

After consulting with more than 100 professional chefs worldwide, our design team has created the most balanced, ergonomic and beautiful knife. Booth 1034.

Rio Indio Lodge

Luxury accommodations in the rain forest, totally void of any modern-day conveniences. Staying with us is the adventure of a lifetime. Booth 1130.

Rock Dweller Design

We design and manufacture fishing rod sleeves in Menomonie, Wisconsin. Booth 1329.

Sanctuary Traders

Supplying historical re-enactors, public, and merchants with clay pipes, beeswax candles, tomahawks, buttons, buckles, strikers, arrowheads, and more. Booth 1254.

Sea Breeze Charters

Lake Erie’s largest outfitter, with a 30-boat fleet equipped with video sonar, GPS and private bathrooms. We furnish rods and reels. Booth 1606.

Sea Foam Sales

We make our awesome motor treatment and other quality products for all types of gas and diesel engines. Booth 1731.

Seeing Red Charters

Lake Erie fishing charters out of Port Clinton, Ohio. Captain JJ is USCG-licensed, and supplies poles, tackle and live bait for walleye and perch charters. Booth 1222.

Shawano Country Tourism

This is the place to experience something new, even a bit edgy, perhaps something that’s been on your bucket list. The wild is calling! Booth 1136.

St. Germain Lodge and Rob Manthei Guide

The perfect resort for snowmobiling, fishing, hunting and all your vacation needs. Rob provides equipment for all species of fish. Booth 1235.

St. Vincent DePaul Society of Milwaukee

The Society of St. Vincent de Paul is an international Catholic organization of laypersons that seeks, in a spirit of justice and charity, to eliminate poverty and hunger. Booth 1250.

Starla’s Seasoning and Mixes

Starla Batzko of Starla’s Seasonings, Dips & Mixes is a hunter and cook who uses her own line of seasonings to prepare domestic and wild game. Her culinary skills were honed while she taught nutrition classes for the Texas Agricultural Extension Service. Booth 1633.

StoryLoom Studios

We capture you and your loved one’s stories with a fully personalized documentary made for you and the generations to come. Booth 1228.

Tall Pines Camp

A Canadian destination fishing resort that offers outstanding fishing, excellent dockhand/fillet services, clean accommodations and exceptional boats. This drive-to housekeeping-style resort is in remote Northwest Ontario. Booth 1422.

Team Fishing Circuit

Bob Mehsikomer has been around tournaments since the mid 1970s. He brings professional team bass tournaments to a new level. We have developed a Bass Fishing Circuit that delivers at every turn. Booth 1940.

The Frugal Mick

Bait and tackle for all of your fishing needs. Booth 1528.

The Hawg Trough, sponsored by Mercury Marine

Our newest stage will bring all of our pro-angler demonstrations to life and give you a “fish’s-eye” view into our 5,000-gallon stocked aquarium. Booth 1058.

The Outdoor Experience Guide Service

We are a full-service fishing guide in Southeast Wisconsin with top-of-the-line equipment and technology guided by NWT pro angler Dale Helgeson for walleye, bass, pike and panfish. Booth 1629.

The Patriot Gear

Specializing in patriotic clothing, hats and accessories for everyday use. Booth 1727.

The Tailgate Foodie

Bringing gourmet food to the parking lot! Booth 1024

TightSeal Exteriors & Baths

We are a residential remodeling contractor providing bathroom renovation, roof replacement, home window installation and door replacement services throughout Southeastern Wisconsin. Booth 1040.

Titan International Knives

Combining craftsmanship, great design and the finest materials to produce some of the best knives, swords, daggers, skinners and other blades. Booth 1725.

T-Mobile

Experience all that T-Mobile has to offer, including phone plans, home internet and banking. Booth 1540.

Toys for Trucks

A one-stop shop for truck and automotive accessories. See our display of truck caps and camping equipment, or buy LED lighting strips, tents, gas cans, fuel pumps and more.  Booths 1005, 1006.

Trappers Point Camp, Savant Lake, Ontario

Family-owned, we are experienced at fishing Sturgeon Lake and neighboring bodies of water for more than 25 years. Booth 1119.

Travelin’ Nuts.

Trophy Deer Contest sponsored by Buck Rub Archery

Trophy Deer Contest sponsored by Buck Rub Archery

New this year, you can bring your trophy deer and enter the contest. No advanced registration, and your entry provides free admission for the remainder of the show (excludes parking). Fee is $20. Enter at the Wisconsin Buck & Bear Booth 1720.

Trout Pond

Grab a rod and fish the largest indoor trout pond. This is a longtime favorite, and you can even keep your catch! Booth 1922.

Tundraland Home Improvements

We provide bathroom remodels, replacement windows, walk-in tubs and more. Proud partner of the Milwaukee Brewers. Booth 1021.

Universal Windows Direct

Our mission is to provide the highest-quality home improvement products at the best market prices possible, while delivering a first-class customer experience.  Booth 1020.

US Army

Discover the career for you and opportunities you never knew existed. Get your enlistment questions answered and find your path with the Army career match. Booth 1140.

US Cellular

The nationwide network engineered by locals for locals. We’re proud to be part of the communities we serve. Booth 1145.

US Coast Guard Auxiliary 9th Western District Division 43

We promote recreational boating safety through education classes and vessel safety checks, and support maritime homeland security and USCG operations. Booth 1331.

Usinger’s Outdoor Grillin’ and Hunting Stage with Mad Dog and Merrill

Learn how to prepare your game for the tastiest results, plus hunting seminars from the pros. See stage schedule for times. Booth 1454.

Usinger’s

Usinger’s offers about 130 products, ranging from brats and wieners to tongue blood and liver sausages and everything in between. Recipes vary in popularity depending on the season (I.e., grilling season or not grilling season), with brats, Italian sausage, cold cuts, and bacon being some of our biggest items. Booth 1453.

Visit Rome Wisconsin

Wisconsin’s premier leisure destination. Booth 1127.

Vital Essentials Fastest Retriever Contest

Through five qualifiers and the finals on Sunday, we’ll name the fastest retriever of the 2022 Sports Show and award cash prizes, plus Vital Essentials swag. Main stage.

West Town Archery – Archery Tournament

Cash prizes increased to $7,600, plus 75% of the registration fees. Sign up by purchasing the Archery Tourney ticket for your skill level online.  Booth 1918.

West Town Archery – Store

A store dedicated to serving bowhunters and archers in Southeastern Wisconsin since 1964. Booth 1706.

Wildlife Federation OHEC Wall of Guns

Enter the Wall of Guns raffle for a chance to win a great prize, and help the federation in its important work. Booth 1746.

Window Select

A Wisconsin-based home-improvement company that provides homeowners custom-manufactured windows, siding and doors made in the U.S.A. Proud to sponsor the Sports Show online ticket discount. Booth 1047.

Wisconsin Buck and Bear Club, Trophy Deer Exhibit

New this year, this display features many first-time trophy deer at the Sports Show. Booth 1720.

Wisconsin Indian Head County

We promote tourism in Indian Head County. West Central and Northwestern Wisconsin have more than 2,500 lakes and 6,000 miles of rivers and streams! Booth 1120. 

Wisconsin Outdoor News

The Great Lake State’s most popular outdoor source of news and information for sporting enthusiasts. Booth 1500.

Wolf River Resort

We are nestled along the banks of the Wolf River in the quaint village of Winneconne. Booth 1521.

WonderPax

A reusable instant heat pack for your hands, neck, feet, or wherever you need it. It’s easy to use, effective and 100% safe. Booth 1735.

Wounded Warriors United of Wisconsin

Thanks to Wounded Warriors United of Wisconsin, 200 veterans enjoyed fishing outings and 75 went hunting last year. Volunteers and donations of money or products are the foundation of the programs offered to military veterans. Enter the raffle at our booth to help. Booth 1723.

Event Features

Check out all of the great features and things to do at this year's event.

Event Schedule

See the full schedule of events and locations for this year's event.

Exhibitors

Check out who the great businesses exhibiting at this year's event.

Appearances

Don't miss these speakers and guest appearances at this year's event.

Brand Opportunities

Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.

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