84th Annual
March 7-9, 2025
2025 Milwaukee Journal Sentinel Sports Show
March 7-9, 2025
Fri: 12 p.m. – 7.p.m. | Sat: 10 a.m. – 7 p.m. | Sun: 10 a.m. – 5 p.m.
State Fair Park | West Allis
Start your adventure at the Milwaukee Journal Sentinel Sports Show, where everything outdoors is celebrated, featuring outdoor and lifestyle exhibitors, demonstrations, special guests, and more!
Find it all at State Fair Park for the 84th year of the Sports Show. Enjoy classic show highlights like the Trout Pond, Lumberjack Show, Hawg Trough sponsored by Mercury Marine and contests such as the trophy deer competition, fastest retriever race, and archery and air rifle tournaments. Don’t miss the 84th Milwaukee Sports Show!
Latest Update: The 2025 Milwaukee Journal Sentinel Sports Show returns to State Fair Park from March 7-9. Save the date! Exhibitors, contact us for information.
2025 Sports Show
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For Exhibitors
Get your company in front of nearly 20,000 Milwaukee area outdoor enthusiasts!
Event Features
Check out all of the great features and things to do at this year's event.
Event Schedule
See the full schedule of events and locations for this year's event.
Exhibitors
Check out who the great businesses exhibiting at this year's event.
Appearances
Don't miss these speakers and guest appearances at this year's event.
Show Appearances
Don’t miss the chance to meet top fishing experts at the Milwaukee Journal Sentinel Sports Show! Special appearances include Pete Manie, Tim Andrus, Mark Zona, and many more! Stay tuned for additional exciting announcements coming soon.
Pete Maina
North America’s #1 Authority on Muskie & Pike Fishing
Tim Andrus
Host of Rush Outdoors TV | World Of Rush Outdoors TV
Mark Zona
Host of ZONA’S Awesome Fishing Show
Past Event Photos
Brand Opportunities
Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.
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