84th Annual
March 7-9, 2025
2025 Milwaukee Journal Sentinel Sports Show
March 7-9, 2025
Fri: 12 p.m. – 8.p.m. | Sat: 10 a.m. – 8 p.m. | Sun: 10 a.m. – 5 p.m.
State Fair Park | West Allis
Start your adventure at the 2025 Milwaukee Journal Sentinel Sports Show. New exhibits! New speakers and seminars! New gear! Plus the return of your favorites!
Find it all at State Fair Park for the 84th year of the Sports Show. Everything outdoors will be celebrated indoors for four days, and there will be something for all ages. There will be fishing tips at a 5,000-gallon aquarium, a trophy deer contest, a fastest retriever contest, archery tournament and traditional favorites like the huge Trout Pond and Lumberjack Show. And don’t forget the more than 100 vendors showcasing the best they have to offer. There’s so much to explore, you just might want to attend more than one day!
Latest Update: The 2025 Milwaukee Journal Sentinel Sports Show returns to State Fair Park from March 7-9. Save the date! Exhibitors, contact us for information.
2025 Sports Show
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For Exhibitors
Get your company in front of nearly 20,000 Milwaukee area outdoor enthusiasts!
Event Features
Check out all of the great features and things to do at this year's event.
Event Schedule
See the full schedule of events and locations for this year's event.
Exhibitors
Check out who the great businesses exhibiting at this year's event.
Appearances
Don't miss these speakers and guest appearances at this year's event.
Past Event Photos
Brand Opportunities
Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.
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