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84th Annual

March 7-9, 2025

2025 Milwaukee Journal Sentinel Sports Show

March 7-9, 2025

Fri: 12 p.m. – 8.p.m. | Sat: 10 a.m. – 8 p.m. | Sun: 10 a.m. – 5 p.m.

State Fair Park | West Allis

Start your adventure at the 2025 Milwaukee Journal Sentinel Sports Show. New exhibits! New speakers and seminars! New gear! Plus the return of your favorites!

Find it all at State Fair Park for the 84th year of the Sports Show. Everything outdoors will be celebrated indoors for four days, and there will be something for all ages. There will be fishing tips at a 5,000-gallon aquarium, a trophy deer contest, a fastest retriever contest, archery tournament and traditional favorites like the huge Trout Pond and Lumberjack Show. And don’t forget the more than 100 vendors showcasing the best they have to offer. There’s so much to explore, you just might want to attend more than one day!

Latest Update: The 2025 Milwaukee Journal Sentinel Sports Show returns to State Fair Park from March 7-9. Save the date! Exhibitors, contact us for information.

2025 Sports Show

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For Exhibitors

Get your company in front of nearly 20,000 Milwaukee area outdoor enthusiasts!

Event Features

Check out all of the great features and things to do at this year's event.

Event Schedule

See the full schedule of events and locations for this year's event.

Exhibitors

Check out who the great businesses exhibiting at this year's event.

Appearances

Don't miss these speakers and guest appearances at this year's event.

Brand Opportunities

Interested in exhibitor or sponsor opportunities or have a question about the event? Contact us.

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